Channel Strategy Development (Distribution)
Channel Strategy Development (Distribution)

Based on an identified go-to-market strategy, we help you to find distribution partners that understand your value propositions and are well positioned to sell to your specific target customer base. We identify a long list of partners, distributors, etc., by looking at your competitive advantages and finding the ideal niche, looking to piggy-back on current packages and product offerings already available through potential distribution partners. We help you to understand which organizations are positioned well to distribute your particular product to a specific marketplace, and we ensure that you avoid the pitfalls of partnering with distribution channels that either are not well-positioned in the most relevant marketplace, or that lack the bandwidth or expertise to sell your product effectively. LeadGen can take your business through all the steps of building distribution partnerships, from initial introductions through offers and contract negotiations, all the way to developing initial sales and local marketing strategies and introducing your product to a new marketplace.

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