The internet is today’s prime space for reaching new customers, penetrating new markets, delivering a targeted message to the right audience, and generating high-quality leads. At LeadGen Strategic, we prioritize the technical and marketing knowledge needed to harness the internet’s full power to generate business growth. Our internet marketing and SEO team is at the heart of our operation, and our key resource for achieving a fast growth curve. We house the best technical talent on our team of professional technical writers, programmers, and even mathematicians tasked with researching and understanding the ever-evolving algorithms used by search engines.
Our team will work closely with you to make your site easy to find, easy to use, and effective at bringing in leads and sales. We develop your site and its adjacent elements to optimize:
- Searchability: We use math and extensive testing in order to find out what your target customer is actually typing into search engines to find products or services like yours, and then we target our internet marketing campaigns to match. No more guessing at which keywords or keyword phrases your customers are using. Our proprietary methods discover the specific search engine behavior your target market is displaying.
- User-friendliness: Our website and internet marketing campaign designs, SEO, and CRO (conversion rate optimization) efforts are all designed with the customer in mind. We create clean, clear “conversion funnels” which guide your users quickly and easily to the information they need, while also propelling them towards an actionable goal that turns them from prospects to leads and sales. Upon engaging with your company online, a customer should be invited where to click, clearly informed of what choices are available to them, and how they can contact you or make a purchase.The flow which your customer follows—from an online ad or a call to action on your website to making contact with you—is essential to how customers perceive the ease of the experience.LeadGen will strategically curate this funnel with your brand and goals in mind.
- Lead GenerationThe combination of being easily found by your target customer, having a clear path from first contact to finding the exact aspect of your business they need, and a conversion funnel that promotes getting in touch all lead to the one most important thing: lead generation. Whether the goal of your internet marketing campaigns is to collect contact information for your potential customers or to sell directly using an online store, we are the experts you need to make internet marketing work for you.
Our internet marketing services include:
- SEO (search engine optimization) including keyword research, targeted content development and testing, and technical considerations such as page load times, bounce rate analysis, etc.
- SEM (search engine marketing) including targeted ad placement, ad design and copy testing, affiliate advertising, and pay-per-click (PPC)advertising. Our math-based PPC advertising campaigns insure that you are bidding on the keywords your customers are actually typing into search engines, and that your long-tail search footprint is used to maximize ROI.
- CRO (conversion rate optimization) including landing page optimization, A/B split testing of ads, calls to action and content, and clean conversion-focused navigation.
Most importantly, every internet marketing element we generate is tested for success. As a data-driven company, we never rely on subjective measures to assess the success of our marketing campaigns. We measure the performance of every ad, every web page, and every call to action; we focus on conversion metrics; we make sure that you are not only getting more traffic, but more targeted, relevant traffic that results in an increase to your bottom line. As our customer, you can expect to receive information regarding the ROI of your internet marketing campaigns in a clear and easy to understand format.