Market & Competitor Analysis
Market & Competitor Analysis

Understanding how you fit in the marketplace in comparison to your direct and adjacent competitors is crucial to developing strategies and tactics that will maneuver you to the forefront of your industry. In order to establish and protect your market share, you must know:

  • What problems and business needs your competitors’ products/services address
  • Where customers feel there are holes in the ways their business needs are addressed by your competitors
  • How your competitors price their products/services
  • How your value proposition is unique as compared to your competitors
  • What your competitors’ strengths and weaknesses are, both real, and perceived by customers
  • How your competitors reach prospects
  • The degree of market saturation

LeadGen Strategic can align your entire strategy—from product features/benefits to salesforce training—in a way that will position you to win against your competitors.

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