The scientific and analytical instruments industry is one of the most interesting, diverse, and far-reaching technical industries. From medical laboratory equipment, to bleeding-edge research, to industrial uses in mining, aerospace, and electronics manufacturing, the analytical instruments industry has infinitely broad applications, a very diverse end-user base, and a constantly shifting climate of innovation. Navigating this complex, far-reaching industry requires a unique depth and breadth of expertise in analytical technologies and their applications, as well as a finger on the pulse of the most recent needs of the greater global technologies and commodities markets. LeadGen Strategic specializes in positioning emerging scientific instruments companies for optimum growth through expert strategic planning and execution. We ensure that our clients, whether they are entering into new sectors or looking to grow their market share, are best positioned to stand out, even among the gargantuan corporations that dominate the playing field.
LeadGen Strategic is a full-service business growth consultancy with a unique depth and breadth of knowledge in the scientific instruments industry, as well as the regulatory and applications issues that drive the market. Our team and Key Opinion Leader partners have worked extensively in analytical instruments as employees in the sector’s most influential companies, as consultants for emerging manufacturers, and everything in between.
We create a roadmap for business success for analytical instrument manufacturers and innovators. From strategy to execution, we take a hands-on approach to positioning your product in the market, presenting your product to key players, and tackling the regulatory and competitive challenges that are inherent to the industry. As your partner in growth, we are committed to the process of strategic business growth planning, as well as the execution of getting your product to market or gaining a competitive advantage.
Our partners are analytical instruments industry professionals with direct and immediate knowledge of the regulatory drivers and emerging analytical challenges that face the world today. Whether it be environmental regulations affecting how electronics are manufactured, the global demand for a certain commodity metal affecting the needs of the mining industry, or rising security concerns affecting the need for faster and more accurate explosives screening, we have our finger on the pulse of the sector’s drivers. Our network is at the forefront of the industry’s current growth climate, challenges, and best practices, and is therefore uniquely well-positioned to represent your company’s offerings as the solutions being sought by key decision makers. Our senior partners know how to pitch solutions in the language that reflects current market drivers and buzzwords; they are not only able to introduce products into the market effectively, they are themselves major players in theindustry.We specialize in helping companies access new markets and grow market share though market research, go-to-market strategic planning, and strategic partnerships.
Our knowledge, our expert staff, and our network combine to offer a complete package for business growth. We are hands-on in every aspect of your business to optimize every aspect of your operations for alignment with the most competitive strategies and highest growth potential. Our instrumentation and business experts have the knowledge and real-world connections to execute your company growth plan at your side.
From start-up to penetration of international markets to sales and mergers, we can guide you and stand with you every step of the way. We help you make your plans a reality by connecting you with the people, organizations and resources necessary to gain the maximum competitive advantage. From development of positioning decisions to engagement of strategic business partners, we develop and implement the findings that support your growth goals.
As Geotechnical recently restructured to take on a new vendor for our best-performing product type, we needed to add significant visibility and innovative marketing strategies to
As Geotechnical recently restructured to take on a new vendor for our best-performing product type
Director of Marketing and Business Development Geotechnical Services Inc.