While everyone likes an attractive website, few people understand that a site’s success as a tool for sales and marketing has less to do with aesthetics and much more to do with its content strategy, navigation structure, and conversion funnel. While we pride ourselves on creating attractive sites for our clients, we are even more deeply proud of our expert knowledge in how to increase website traffic and conversions in very significant ways. Our web design and development teams are always at the forefront of innovations in SEO (search engine optimization), SEM (search engine marketing), and CRO (conversion rate optimization).

As a data and statistics driven company, LeadGen Strategic is uniquely positioned to create websites that:

• Are an effective part of your brand strategy
• Perform well with search engines for real queries, i.e. the queries that your customers are actually typing into search engines
• Boast highly optimized conversion funnels and conversion rates, resulting in a high rate of quality leads
• Are landing-page-optimized for best return on SEM campaigns
• Are user-friendly
• Generate rich data on customer activity and marketing campaign effectiveness that can be used for planning future marketing initiatives and website updates.

Our website design and development strategies are integral to the business strategies we design and implement for our customers.